ABOUT US
A new look at film &
television production
OUR FOUNDER
PETER GREENWALD
Peter Greenwald is an LA-based writer/director/creative producer. He is currently the President and CEO of Formula Productions.
His first feature film, Don’t Fall Asleep, was picked up for distribution by Gravitas Ventures. The film was directed by Emmy-nominated Brett Roske (“Chasing the Hill”). In 2011, he interned at Valhalla Motion Pictures with well- known producer Gale Anne Hurd (AMC’s “The Walking Dead, Aliens, Terminator, The Abyss, The Hulk, Armageddon).
Then in 2014, he joined Blumhouse Productions in story development.
Peter is currently entering pre-production as writer / producer for El Diablo, a music-based horror-thriller starring Wes Bentley. The film is expected to receive wide release distribution in foreign and domestic markets as well as international theatrical as well as DVD/VOD release. Formula Productions has several private equity partners and strong entertainment bank finance relationships.
Greenwald graduated from the University of Colorado Boulder with a degree in communications. He spent his first year in the entertainment industry working directly with legendary screenwriter Chris Soth on ‘Firestorm’, starring Howie Long. In addition to a significant line of entertainment industry contacts throughout his years in the industry, Mr. Greenwald actively works with charities including Waterkeeper Alliance, the Humane Society of America and the MS Society. He is also a longtime member of Film Independent.
Prior to his career in film, Peter served as director of sales and marketing for Heartland Computers, a successful computer company he co-founded. He enjoys travel, scuba diving, surfing, skiing and ice hockey. Greenwald was also a former full time PSIA certified ski instructor at Vail/Beaver Creek Colorado.
Creative Production Solutions
With Baz Lurman at the Oscar screening for 'Elvis'
Peter with Dominic Peters and David Poole of Goldfish
With Frank Grillo at a Blumhouse Premiere
With Rian Johnson at the Oscar screening of 'Glass Onion: A Knives Out Mystery'
Peter Greenwald at NBC Universal
With Lanre Idewu at CAA Los Angeles
With Del Zamora (Robocop) at NBCU
On the set of 'Dean Martin: King of Cool' with Tom Dressen
At the advance screening of Magellan with Director Lav Diaz
With Drew Goddard, director of 'Cabin in the Woods'
On the set of 'Dean Martin: King of Cool' with director Tom Donahue
At NBC Universal for the screening of 'We Are Ladyparts'
With Danny Trejo, Hollywood
Peter With DJ Marquette King
Peter at the Sundance Film Festival
Peter and Brian Baumgartner (The Office)
Behind the scenes with the Harley Twins
At a Producers Guild of America event with co-producer Kerry Laifatt-Lanclot
Attending a Directors Guild of America red carpet event
Peter Greenwald, Leslie Nielson and Colorado Governor John Hickenlooper
Attending a Producers Guild of America event
On set with Joel McHale in E! Entertainment Studios for The Soup
Attending the Independent Spirit Awards
At the San Diego International Film Festival
With Jessica Simpson
With Ed Helms at the Independent Spirit Awards
With Darius Khondji, cinematographer
Darius Khondji at a presentation of Bardo
Peter with comedian Mike Marino
At the Grammys with Christopher Leyva of The Falling Doves
With Georgia Scott, director of Kuleana
OUR PARTNERS
